Organic SEO – eerm, what?
Search engine optimization refers to any efforts that are used to try and get your web site into the top rankings of Google (and other) search engine listing results when someone searches for your “keyword phrase” or phrases. Some work and some don’t, we only use the ones that do…
Everyone loves successful search engine optimization, because you can get lots of traffic…and…it’s free!
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The ‘organic’ aspect refers to the fact that if your site is ranking well, on Google or elsewhere, it is because of ‘on page’ optimization factors and a good linking campaign, rather than a paid advertising solution. This is one of the many services we provide here at SEOptimum.
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The problem is, that no one really knows how Google decides where to rank your site and when it will show up. Any expert that tells you that they know exactly how Google’s ranking works and/or guarantees that you’ll get into the top spots (for a fee, of course), is being less than truthful. Actually let me be impolitic – they’re talking crap!
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BUT there are proven techniques that you can employ to get your site into the top of the listings. This site gives you a few tips on how to do that. For our private clients we believe in being very transparent about what we do and why our efforts will help to skyrocket them right to the top!
Business owners have big challenges when it comes to search engine optimization:
- Often, Google doesn’t even know their site exists (this is VERY common)
- Even if Google does know about their site, it never shows up in search engine listings.
- Even if their site does show up in some kind of search, it’s hardly ever for the “search term” that the owner would like or one that makes sense!
- Even if the owner could dictate to Google what keywords to show the site for, most business owners don’t know which words and phrases are the money makers!
All is not gloom and doom however!
With a little help, you can start to overcome all of these issues. Check out our plan on How to dominate your market to see what we advise.
Most of the problems above can be fixed, to a certain extent, with good on-site optimization. This is generally pretty basic stuff, and easy to put in place as you saw in the video, but we are constantly amazed how many web sites have got this wrong, and the owners of those sites never know! They are just LOST!
Without wanting to get too techno with you there are certain BASICS that you need in place from day #1 to ensure that not only does Google recognize your site, and what you’re about, but also ranks you highly in their index for searches related to your industry. Seems simple don’t it? Well it is when you do it right!
These Basics, along with other tips and techniques to get Google to pay attention to your site, are included in our Free guide: ‘Rescue a dead Site in 31 Days’ ( simply type in your email address in the box on our Home page and we’ll mail it to your Inbox toot sweet.
If your web designer is a cool dude, and most of them are, he or she will take our easily fixable tips and techniques to optimize your sites pages without any problem or argument. We sure hope so as we tend to not get into editing sites that we did not create ourselves, sorry!
Trust us when we say that sometimes just this ONE step, tweaking your current sites code and text, can transform an online business virtually overnight! There’s lots of off-site you can do yourself too and we also cover those in that free guide we mentioned.
If you want us to give your site the SEOptimum once-over please visit our fees page where we charge a minimal fee ( to deter time-wasters) for this service.